1.0Forum du leadership carbonehttps://carbonleadershipforum.org/frThe Carbon Balancing Act: Let's Debunk Greenwashingrich600338<blockquote class="wp-embedded-content" data-secret="iruHmFacKl"><a href="https://carbonleadershipforum.org/fr/carbon-balancing-act/">The Carbon Balancing Act: Let’s Debunk Greenwashing</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://carbonleadershipforum.org/fr/carbon-balancing-act/embed/#?secret=iruHmFacKl" width="600" height="338" title="“The Carbon Balancing Act: Let’s Debunk Greenwashing” — Carbon Leadership Forum" data-secret="iruHmFacKl" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
/* <![CDATA[ */
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
//# sourceURL=https://carbonleadershipforum.org/wp-includes/js/wp-embed.min.js
/* ]]> */
</script>https://carbonleadershipforum.org/wp-content/uploads/2023/08/kjell-anderson.jpg800800Zero carbon claims abound. Some have been called out as greenwashing, and nearly all of them should be. Nearly all zero carbon claims omit highlighting their limited scope. Simply put, the industry hasn’t had the data in many areas to know the embodied and operational carbon emissions impact, so claims omit important scope and attempt to declare victory when the finish line is far away.